Poster

Advertiser: 6 Ballygunge Place
Copywriter: Shomik Mukherjee
Creative Note: Bhai Phonta or Bhai Dooj is celebrated in Bengal, with the sisters extending their arms and using their little fingers to plant a tika on their brothers’ forehead. While they do this, they are supposed to utter a good luck charm, “Jom Duar-e porlo kNata”, rougly translating to “May the doors of death be closed shut”. The headline says, “Jom Duar-e porlo kNata”, the word “kNata” in Bengali also means fork! The visual shows a fork, replicating the act of planting the tika, exactly as a sister’s hand would.

The ad picked up the Gold in the 50cc Colour Ad category at SANGBAD PRATIDIN’s SRIJAN SAMMAN 2011.