Bhai Phonta Campaign

Advertiser: The Wall

Copywriter: Rwitayan Mukherjee
Creative Note: The Wall, one of Kolkata’s top-rated Chinese & Oriental restaurant wanted to advertise a special menu on the occasion of Bhai Dooj. As part of the ritual, brothers are blessed with a tika and grains of wheat and blades of Dubbo grass on their foreheads and heads, respectively. The campaign simply used this age old tradition in startling visuals of iconic Chinese. The line too is another pop-culture reference which takes a dig at the Sino-Indian relationship.


The ad picked up the Silver in the POP Category at
SANGBAD PRATIDIN’s SRIJAN SAMMAN 2012.